devolution, anyone?

Every other day there is a long feature, of the kind that you would have loved to read ten years ago, would have marveled at it and pushed for more such in-depth reporting in all sorts of news media. Today you have no time for it.

Every other day an important person makes a sensational confession, that would have caused banner headlines back in the day. Today it creates a storm in a teacup, and nothing more.

And those cute little  articles or listicles that don't make much sense but make you laugh really hard or brightens your day, and you wish the magazines carried more of this stuff rather than stuffy old news all the time, they now bombard you in the thousands everyday, until you don't know where to hide... and you don't even find them so funny any more, you get so dazed and desentisized as you continue to scroll down...

I ask, what is the use of all this information overload, anyway? It seems to have devalued the nature of media itself ....

In fact, media has become an equal reflection of life itself, rather than just a map which needs to be scaled up. Full of all the fillers and white noise that life is made up of.

Back in the days, media actually used to mean something, when something being published in a newspaper meant that something was highlighted, and it was discussed, and a certain section of people were more informed about the world.

But the world of traditional media was a very unhealthy world in its own way, there was vicious competition to get in the newspapers, nothing ensured that it was fair or that the deserving things or people got on the papers or radio or TV, and money and power ruled, like everywhere else

Yes, the world of traditional media was just as artificial as the new media. The vicious competition and the artificial semblence of the world it created was just a ruse. it was a facade. it ruined so many. But can we go back further to a world without media? Can we go back to talking and singing and inscribing on stone pillars?

**

Bright, peppy colours for the young
Daring, revealing cuts
hasn't it all been done before?
isn't this what every generation does?

and how far can you
recycle it in different styles? 
bell bottoms versus tapered
fitted versus flared
simple, no frills versus
gracefully looped

we have done them all
and all in living memory,
moresoever

what else is left for us to do?
after we have seen anything?
was constant innovation ever the goal?
if it was, it is clear now
that we will not achieve it...

**
(the use of tools was a sin)